Search Engine Optimisation
Working with the major search engines, rather than against them, and following best practice guidelines, we optimise your web site code from the core, undertake keyword analysis and provide a copy writing service (that addresses your users as well as search engine spiders) to improve your long term visibility and rankings without compromising the integrity of your brand.
Effective SEO will underpin many web marketing activities and can be an extremely cost effective way to market (and to drive high volumes of targeted, interested traffic to) your site.
Brand Development & Management
If you are launching a new product or service, or wish to consolidate an existing online brand, we can help. We research, source and secure (down to the negotiating table) an appropriate domain portfolio to protect your brand identity in key markets and to support your longer term business model. Planning and managing your domains effectively can simplify your expansion into new territories or secure keyword URLs ahead of the competition for example.
Your brand will also be required to exist outside of your web site. Whether you are providing an RSS feed, syndicating content with a widget, maintaining a presence on services such as Twitter and Facebook, or partnering with a white label affiliate; we ensure that your branding is present and properly represented wherever your content appears online.
campaign management
We work closely with you to identify your goals and to set meaningful targets for your managed Pay Per Click campaigns. Regular monitoring and evaluation ensure that your budget is applied effectively and that your strategy is supported by careful keyword analysis.
Our email campaigns comply with stringent EU and US guidelines and are delivered through a reputable dedicated service provider. We ensure that all areas of the system that provide user interaction (a sign up form for example) are appropriately branded and that the user experience is a seamless extension of your site.
Email templates are custom coded and rigorously tested to maintain design integrity when opened in all major email software.
Management Reporting
Jingo integrates industry standard web statistics and site analysis tools that monitor everything from advertising to referring sites and clicks on individual links (to an affiliate site for example).
We provide you with access to this raw information and produce clear and relevant periodical management reports that support strategic decision making.